Social Media
Platforms
ReD
Chinese marketing app
Don't miss the well-known Chinese marketing app, RED. It's also known as Xiaohongshu is a social media and e-commerce platform.
RED is a content sharing application, users post product photos with reviews and tips for other users to read, comment, and save to their boards. People can review products and share their shopping experiences with a vast community. Best way to create more brand awareness to the products featured on the site.
RED MARKETING
300 million
Millennials
Generation Z
users
Worldwide
Market
groups
2013
Started from
Our cases
1.4 Billion+
Followers
WECHAT MARKETING
Over 1 billion monthly active users worldwide
800 million monthly active WeChat Pay users
50% of users spend 90 minutes per day
Typical user born in the 1980s and 1990s
Average user reads seven articles per day
36% of users open WeChat 30 times or more per day
35% of total time on mobile devices is spent on WeChat
Chinese messaging app
WeChat is one of the world's most popular social media messaging apps, and is similar to WhatsApp. It supports video, voice, and text chat and has unique features like localized translation, also has its channel. People make contents and share it on their channel, user can like, comment, share a post and follow the publisher within the separated Channels feed. More functions on the app, including pay their bills, call a cab, read a novel, get takeout, conduct business and share memories with their friends, all without ever leaving the app.
Our cases
13 Million
views
80 thousand+
followers
Chinese microblogging webiste
Sina Weibo is a microblogging website and app which compares to Twitter and Instagram. And with more than 300 million monthly active users, it is China’s biggest social media platform after Tencent’s WeChat. In comparison to WeChat, Sina Weibo is mostly used by a younger population. It offers more informational and trending content. Likewise, Weibo allows businesses to set up official and verified accounts to communicate with their followers and advertise their products and services.
Tiktok
short-form video service
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. It has over 300 million active monthly users. TikTok's main selling point is that it features built-in recording and editing capabilities that make it easy for content creators to quickly record, edit, and post video content on the platform–and have them go viral when done right.
Social media platform
Using Instagram can drive brand awareness, boost sales, and build and track audience engagement. It's an excellent way to find customers where they're already spending time. It can also provide valuable audience insights to use with all your marketing plan strategies.
Using Instagram can drive brand awareness, boost sales, and build and track audience engagement. It's an excellent way to find customers where they're already spending time. It can also provide valuable audience insights to use with all your marketing plan strategies.
